THAT MAKES SENSE
We find the words you need, take away the ones you don't, help you do it yourself and supply any extras for impact.
brilliant new communications from scratch
We help you find the words — to start conversations, drive action, build relationships, give clarity, solve problems, save money and fulfill dreams. We're the hidden creative force for a number of major organisations and their agencies, quietly unlocking the words that define the brand: the positioning statement, the tone of voice, the narrative; campaign headlines, straplines and sometimes the brand name. Through our partnerships we create premium quality communications in all kinds of media, including websites, films, posters and banners, brochures and books, live scribing and visual brand assets.
the communications you're using now
Removing unnecessary words is one of our core functions. We help organisations large and small to work effectively by communicating efficiently. This is the editor's art — scrutinising the communications you depend on, cutting out the noise and reshaping what's left. Sometimes it involves research and testing to understand audiences more fully. We've simplified key documents for the NHS, HM Treasury, seven FTSE 100 companies and more than 200 smaller businesses. We simplify everything from strategy documents and brand guidelines to white papers, web content, internal communications, company announcements and letters of note. Ultimately, reduction gets you to the essence: the words that define your brand.
you and your team as explainers
The Art of Explaining is based on a formula, used for every communication we’ve crafted, and shared with more than 1,000 people at our workshops since 2008. Clients range from agencies, entrepreneurs and specialists trying to explain the complex, through to governments and some of the world’s biggest companies. We offer training, facilitation and educational resources in every shape and size, including virtual, on-demand packages. Our workshops are full of practical challenges, surprises and talking points. We focus on actual work in progress, so it's a really productive use of time. And it can change the way you work for good.