Clarity & Impact.

A practical writing workshop for explaining complex messages with confidence.

In a world of noise and overload, clarity wins. Clarity & Impact is a half-day workshop designed to help your team sharpen their thinking, structure complex ideas, and communicate in writing with greater clarity, confidence and impact.

We bring a consistent, proven approach to every kind of written communication — from strategy papers to emails, reports to blog posts. Expect hands-on tools, real-world examples and an energising learning experience your team will want to put into practice straight away.

What you’ll gain

By the end of the session, your people will be able to:

  • Structure and simplify complex ideas

  • Use tone of voice to sound clear, human and consistent

  • Apply practical tools for clear, purposeful language

  • Tackle any writing task with more confidence

What we’ll cover

We start with the five success factors for clear writing: framing the problem, setting the outcome, understanding the audience, defining the message, and finding the right tone. Then we dig into five proven tactics for clarity: inviting the reader in, staying positive, writing as you speak, showing not telling, and boiling it down. Along the way there’s plenty of space for hands-on writing, feedback and sharing ideas.

Format & delivery

  • Half-day format, in-person or online

  • Hosted by Art of Explaining founder Thomas Heath

  • Includes live polling, examples and collaborative writing

  • Handouts and takeaway slide deck included

Want to know more?

We offer a free taster session so you can see how it works.

Get in touch to try it out or talk through how it could support your team.

“Delighted: our researchers can now tell their stories and are producing a wealth of new content for publishing.”

Internal comms leader, LifeArc