Explain.
Learning programmes to help you create better written communications.
What are you really typing for? A click? A decision? A shift in thinking?
Writing is how we get things done, but too often it gets in the way. It’s hard to be clear. Harder still to be persuasive. That’s where we come in. Our Explain programmes will show you how to set clear goals for your writing, structure your message to make sense fast, find the tone to suit your audience, cut the clutter, choose the right words and write with confidence, not second-guessing.
Get in touch to explore what’s right for your team — or try a taster session and see what changes when you explain it better.
Live online and in-person training
One-to-one coaching and mentoring
Short sessions to full programmes
On-demand options for teams
Seminars, webinars and keynotes
Learn how to…
Write with purpose
Know what you want to happen — and shape your words to make it happen.
Understand your reader
Figure out what they need. Then give it to them — clearly, simply, and in their language.
Design the message
Use logic, flow and storytelling to guide them from start to finish.
Be convincing
Find the language to be understood, trusted and effective.
Be productive
Tackle your top writing tasks. Get support and feedback. Build momentum.
Feel good
Write with ease and see what’s possible when your writing finally clicks.
Reset the writer in you.
Writing isn’t a solo sport anymore. It’s a conversation, shaped by feedback, collaboration and tools that are changing fast. Writing today is freer and more powerful than ever. The internet runs on it. Teams rely on it. People make big choices because of it. So how do you cut through?
Our Explain programmes are your chance to hit refresh. No PowerPoint. Just useful tools, live practice and instant feedback in a supportive group. You’ll leave with a clearer head, a simple method — and the words to match.
“Delighted: our researchers can now tell their stories and are producing a wealth of new content for publishing.”
Internal comms leader, LifeArc
