BRIEF

Find us a voice that will speak to every person and community our work affects.

The client, a multi-national mining company, was creating a new corporate website to engage with a universe of different stakeholders — communities of affected sites, pressure groups and the media, as well as customers, employees, suppliers and investors.

The client's digital agency invited us to write the content for the site, and in turn demonstrate a new, global tone of voice for the company.

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SOLUTION

We created copy that replaced whole paragraphs with short phrases. We wrote content for all the main pages of the new site, cutting the previous word count by more than half.

In developing language around talking points, we evolved a new way for the company to speak plainly to the world about its purpose, value, and responsibilities as a global steward. 

 

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OUTCOMES

Voted Best Corporate Website in the FTSE100 at the CM Corporate Financial Awards.

The results are inspiring… particularly impressed with the way you’ve engaged with the diverse groups of stakeholders.
— Judging panel, Corporate Financial Awards

Contact us to find out more about this project and our work in brand tone of voice.

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