Posts tagged Document Design
Why you should start at the end, and why we don’t

Remember science at school? That’s where I learned to dice rats, mix volatile substances, handle electric shocks and melt biros with a Bunsen burner. It’s also where most of us were conditioned to save the main point until last.

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The writer’s job: looking after gorillas

Tell me if this sounds familiar: you write a report in which you carefully deal with items A to Z, then your boss or client asks why you didn’t mention item G. ‘It’s there, you idiot’ you say (to yourself) ‘all covered on page 17, third paragraph, with a diagram too.’ Why did your reader miss item G? For the same reason that most of us can miss a gorilla.

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